TLC Curriculum
Structure :
TLC started with a well though bunch of 6 topics namely :
1. Leadership
2. HR
3. Sales & Marketing
4. Strategy
5. World Class Processes (WCP)
6. Finance
About Subjects :
Leadership sessions begin with a focus on self-effectiveness, emphasizing integrity, energy, and adaptive intelligence. Members are taught to cultivate a growth mindset rather than a fixed mindset. Goal setting is addressed using planning tools, with a review of activities. TLCians are also taught how to improve their potential by 8 sequential ideas like managing their time, using business tools, networking etc. The importance of influencing subordinates to achieve objectives is discussed in leadership sessions.
HR, often neglected by SMEs, is treated in-depth in the TLC curriculum. The focus is solely on Human Resource Development (HRD) and Human Resource Management (HRM), excluding Industrial Relations (IR) and personnel management. It begins by discussing ways to build positive relationships with employees and introduces the four perspectives of a human being (Body, Heart, Mind, Soul) for employee engagement. The HR curriculum explores various techniques for effective recruitment, employee retention, and development through performance management systems (KRA/KPI). At higher levels, talent acquisition and strategic hiring techniques are covered.
Sales & Marketing (S&M) is the engine of growth for any business. In TLC's curriculum, the S&M subject starts by differentiating between sales and marketing. Marketing strategy is explained based on the 4 P and 5 C concepts. The importance of value proposition and positioning is emphasized, encouraging members to incorporate these concepts into their promotional tools. Various avenues of digital marketing and their significance in the present world are highlighted. On the sales front, the roles of a salesperson, behavior during sales calls, and negotiation techniques are demonstrated and practiced. Sales management covers ensuring the effectiveness and efficiency of the sales process, optimal use of sales personnel, and training and coaching of the sales team.
Strategy In strategy curriculum , to start with , member learns basic concepts & understands the power of focusing on a customer segment by correlating PUV ( Perceived Use Value ) & internal core competencies. Preparation of Product market Matrix from strategy helps members to plan the Sales & Marketing activities . Implementation of strategy through Annual Business Planning is practiced right from the first level. As the member passes through different levels ,he / she gets more insight on how to leverage the core competencies to venture out in different business models & grow.
World-Class Processes are the key to survival in a competitive world. The TLC curriculum has given due importance to this subject from day one. At the basic level, members are introduced to concepts such as 5S, RCA, visual factory (PQCDM), and quality management techniques. Members are encouraged to create a culture of continuous improvement by implementing tools such as kaizen, DSI (Daily Small Improvement), process management, and waste management. At higher levels, value stream mapping, SMED, and inventory management techniques are covered.
Finance On Finance front, business owners first understand how to interpret balance sheet & profit loss accounts. Importance of financial discipline is covered so as to help them to unlearn various wrong concepts of using the finance resources . Diagnosing health of a business based on various relevant financial ratios is the next learning. At different levels members mature in finance on various topics & concepts such as SFGR , leveraging finances , valuation of a business etc .
Process of curriculum development: The curriculum's relevance is ensured through a systematic annual review meeting where all teachers brainstorm and revise content and teaching methodology for each topic using collective wisdom. Each subject team in the curriculum committee prepares a systematic document of knowledge/skill sets and shares it with level-wise teams. Level-wise teams then select the appropriate skill sets. Based on feedback from these teams, the curriculum team develops course material for each knowledge/skill set. This process is followed every year to maintain a vibrant and relevant curriculum.
